Unless otherwise stated below, the provision of your personal
data is neither required by law or contract, nor is it necessary for the
conclusion of a contract. You are not obliged to provide the data.
Failure to provide it will have no consequences. This applies only to
the extent that no other indication is made in the subsequent processing
operations.
"Personal data" means any information relating to an identified or identifiable natural person.
Server log files
You can visit our websites without providing any personal information.
Each
time you access our website, usage data is transmitted to us or our web
hoster / IT service provider by your Internet browser and stored in log
data (so-called server log files). This stored data includes, for
example, the name of the page accessed, the date and time of access, the
IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f
DSGVO from our overriding legitimate interest in ensuring trouble-free
operation of our website and to improve our offer.
Contact
Responsible
Contact us if you wish. The contact details of the data controller can be found in our imprint.
Initiative contact of the customer by e-mail.
If
you initiate business contact with us by e-mail, we collect your
personal data (name, e-mail address, message text) only to the extent
provided by you. The data processing serves the purpose of processing
and answering your contact request.
If the contact serves the
implementation of pre-contractual measures (e.g. consultation in case of
interest in purchase, preparation of an offer) or concerns a contract
already concluded between you and us, this data processing is based on
Art. 6 para. 1 lit. b DSGVO.
If the contact is made for other
reasons, this data processing is carried out on the basis of Art. 6
para. 1 lit. f DSGVO from our overriding legitimate interest in
processing and responding to your request. In this case, you have the
right to object at any time to this processing of personal data relating
to you based on Art. 6 (1) (f) DSGVO for reasons arising from your
particular situation.
We will only use your e-mail address to process
your request. Your data will then be deleted in compliance with
statutory retention periods, unless you have consented to further
processing and use.
Collection and processing when using the contact form
When
using the contact form, we collect your personal data (name, e-mail
address, message text) only to the extent provided by you. The data
processing serves the purpose of contacting you. By sending your
message, you consent to the processing of the transmitted data. The
processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You
can revoke your consent at any time by notifying us, without affecting
the lawfulness of the processing carried out on the basis of the consent
until the revocation. We will only use your e-mail address to process
your request. Your data will then be deleted unless you have consented
to further processing and use.
WhatsApp Business
If
you make business contact with us via WhatsApp, we use the WhatsApp
Business version of WhatsApp Ireland Limited (4 Grand Canal Square,
Grand Canal Harbour, Dublin 2, Ireland; "WhatsApp") for this purpose. If
you are located outside the European Economic Area, this service is
provided by WhatsApp Inc. (1601 Willow Road, Menlo Park, CA 94025,
USA).
The data processing is used to process and respond to your
contact request. For this purpose, we collect and process your mobile
phone number stored with WhatsApp, your name if provided, and other data
to the extent provided by you. We use a mobile device for the service,
in whose address book only data of users who have contacted us via
WhatsApp are stored. A transfer of personal data to WhatsApp, without
that you have already consented to WhatsApp, does not take place.
Your data will be transmitted by WhatsApp to servers of Facebook Inc. in the USA.
If
the contact serves the implementation of pre-contractual measures (e.g.
consultation in case of interest in purchase, preparation of an offer)
or concerns a contract already concluded between you and us, this data
processing is based on Art. 6 (1) lit. b DSGVO.
If the contact is
made for other reasons, this data processing is carried out on the basis
of Art. 6 para. 1 lit. f DSGVO from our overriding legitimate interest
in providing a quick and easy contact and answering your inquiry. In
this case, you have the right to object at any time to this processing
of personal data relating to you based on Art. 6 (1) (f) DSGVO for
reasons arising from your particular situation.
We will only use your
personal data to process your request. Your data will then be deleted
in compliance with statutory retention periods, unless you have
consented to further processing and use.
For more information on
terms of use and data protection when using WhatsApp, please visit
https://www.whatsapp.com/legal/#terms-of-service and
https://www.whatsapp.com/legal/#privacy-policy.
Customer account orders
Customer account
When
opening a customer account, we collect your personal data to the extent
specified there. The data processing serves the purpose of improving
your shopping experience and simplifying order processing. The
processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without
affecting the legality of the processing carried out on the basis of the
consent until the revocation. Your customer account will then be
deleted.
Collection, processing and forwarding of personal data when placing orders
When
you place an order, we collect and process your personal data only to
the extent necessary for the fulfillment and processing of your order
and to process your requests. The provision of the data is necessary for
the conclusion of the contract. Failure to provide it will result in no
contract being concluded. The processing is based on Art. 6 (1) lit. b
DSGVO and is necessary for the performance of a contract with you.
A
transfer of your data takes place, for example, to the shipping
companies and dropshipping providers selected by you, payment service
providers, service providers for order processing and IT service
providers. In all cases, we strictly observe the legal requirements. The
scope of data transfer is limited to a minimum.
Reviews advertising
Data collection when writing a comment
When
commenting on an article or a post, we collect your personal data
(name, e-mail address, comment text) only to the extent provided by you.
The processing serves the purpose of enabling commenting and displaying
comments. By sending the comment, you consent to the processing of the
transmitted data. The processing is based on Art. 6 para. 1 lit. a DSGVO
with your consent. You can revoke your consent at any time by notifying
us, without affecting the lawfulness of the processing carried out on
the basis of the consent until the revocation. Your personal data will
then be deleted.
When your comment is published, the name and e-mail address you provided will be published.
Buyer seal customer rating
We
use the Käufersiegel customer rating tool of Händlerbund Management AG
(Torgauer Straße 233 B, 04347 Leipzig) on our website. After your order,
we would like to ask you to rate and comment on your purchase with us.
For
this purpose, you will be contacted by us by e-mail, whereby we use the
technical system of the provider of the Buyer Seal Rating Tool within
the scope of order processing.
In this context, the processing of your data takes place either with your consent or on the basis of our legitimate interest.
The
processing is carried out on the basis of Art. 6 para.1 lit. a DSGVO
with your consent, provided that you have expressly agreed to receive
the evaluation request. You can revoke your consent at any time by using
the corresponding link in the email, without affecting the lawfulness
of the processing carried out on the basis of the consent until
revocation. Your e-mail address will then be removed from the
distribution list.
The processing without explicit consent is based
on Art. 6 para.1 lit. f DSGVO from the legitimate interest in truthful,
verified assessments of our services in the context of direct
advertising. For this purpose, we send an evaluation request in
electronic form for our own goods or services that you have already
purchased from us. The sending takes place to the e-mail address, which
we received from you in the context of the sale of a good or service.
The sending of the evaluation request is subject to the proviso that you
have not objected to this use of your e-mail address.
The objection
is possible at any time by notifying us. The contact details for
exercising the objection can be found in the imprint. You can also use
the link provided for this purpose in the evaluation request. This does
not incur any costs other than the transmission costs according to the
prime rates.
The personal data stored in this connection in the
technical system of the Buyer Seal evaluation tool will be deleted 3
months after the delivery of goods recorded for evaluation.
Use of e-mail address for sending newsletters
We
use your e-mail address, irrespective of the processing of the
contract, exclusively for our own advertising purposes for sending
newsletters, provided that you have expressly consented to this. The
processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time without affecting the lawfulness
of the processing carried out on the basis of the consent until the
revocation. To do so, you can unsubscribe from the newsletter at any
time by using the corresponding link in the newsletter or by notifying
us. Your e-mail address will then be removed from the distribution
list.
Your data will be passed on to a service provider for
e-mail marketing within the scope of order processing. Your data will
not be passed on to any other third parties.
Merchandise management
Use of an external merchandise management system
We
use an enterprise resource planning system for contract processing
within the scope of order processing. For this purpose, your personal
data collected in the context of the order will be passed on to
Billbee GmbH, Paulinenstrasse 54, 32756 Detmold, Germany
transmitted.
Payment service provider credit information
Use of PayPal
All
PayPal transactions are subject to the PayPal privacy policy. This can
be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
Use of PayPal Express
We
use the PayPal Express payment service of PayPal (Europe) S.à.r.l. et
Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our
website. The data processing serves the purpose of being able to offer
you payment via the PayPal Express payment service. To integrate this
payment service, it is necessary for PayPal to collect, store and
analyze data (e.g. IP address, device type, operating system, browser
type, location of your device) when you call up the website. Cookies may
also be used for this purpose. The cookies enable the recognition of
your browser.
The use of cookies or comparable technologies takes
place on the basis of § 15 para. 3 p. 1 TMG. The processing of your
personal data takes place on the basis of Art. 6 (1) lit. f DSGVO from
our overriding legitimate interest in a customer-oriented offer of
various payment methods. You have the right to object to this processing
of your personal data at any time for reasons arising from your
particular situation.
With the selection and use of PayPal Express,
the data required for payment processing is transmitted to PayPal in
order to be able to fulfill the contract with you with the selected
payment method. This processing is based on Art. 6 para. 1 lit. b DSGVO.
For more information on data processing when using the PayPal Express
payment service, please refer to the associated privacy policy at
www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS.
Use of Amazon Payments
We
use the Amazon Payments payment service of Amazon Payments Europe
s.c.a. (38 avenue John F. Kennedy, L-1855 Luxembourg; "Amazon Payments")
on our website.
The data processing serves the purpose of being able to offer you payment via the Amazon Payments payment service.
In
order to integrate this payment service, it is necessary for Amazon
Payments to collect, store and analyze data (e.g. IP address, device
type, operating system, browser type, location of your device) when you
call up the website. Cookies may also be used for this purpose. The
cookies enable the recognition of your browser.
The use of cookies or
comparable technologies takes place on the basis of § 15 para. 3 p. 1
TMG. The processing of your personal data takes place on the basis of
Art. 6 (1) lit. f DSGVO from our overriding legitimate interest in a
customer-oriented offer of various payment methods. You have the right
to object to this processing of your personal data at any time for
reasons arising from your particular situation.
With the selection
and use of "Amazon Payments", the data required for payment processing
is transmitted to Amazon Payments in order to be able to fulfill the
contract with you with the selected payment method. This processing is
based on Art. 6 para. 1 lit. b DSGVO.
For more information on data
processing when using the payment service Amazon Payments, please see
the associated privacy policy at:
https://pay.amazon.com/de/help/201212490
Data collection and processing when registering for installment purchase via easyCredit
When
paying by installment purchase via easyCredit, the supplementary data
protection information on installment purchase from easyCredit applies.
Data collection and processing when registering for payment via Paymorrow
When
paying via Paymorrow, personal data is transmitted to the payment
service provider InterCard AG (Alstertor 9, 20095 Hamburg; "Paymorrow")
and processed there.
For the payment procedure "purchase on
account" Paymorrow examines whether the customer request for the
purchase on account can be accepted regarding possible payment and
demand default risks (acceptance examination after risk guidelines), or
in coordination with the on-line Shop operator another payment procedure
should be used. For this purpose Paymorrow accomplishes after actuation
of the desired payment method purchase on account an own acceptance
examination. For this purpose, an identity, creditworthiness and credit
check with the following credit agencies is required.
For
the payment procedure "payment in installments" Paymorrow examines
whether the customer's request for payment in installments can be
accepted with regard to possible payment and demand default risks
(acceptance examination after risk guidelines), or in coordination with
the on-line Shop operator another payment procedure should be used. For
this purpose, Paymorrow carries out its own acceptance check after the
desired payment method Payment in installments has been activated. For
this purpose a creditworthiness and an identity check with the following
credit agencies is required.
The data processing serves the purpose of offering the selected payment method and the credit check required for this.
The
processing is based on Art. 6 para. 1 lit. a DSGVO with your consent.
You can revoke your consent at any time by notifying us, without
affecting the lawfulness of the processing carried out on the basis of
the consent until the revocation.
In the context of the identity
check you agree that your personal data are transmitted for the purpose
of the identity check of Paymorrow to the SCHUFA Holding AG (Kormoranweg
5, 65201 Wiesbaden; "SCHUFA") and the SCHUFA will thereupon the degree
of the agreement of the personal data stored with it with the personal
data indicated by you in percentage values as well as if necessary a
reference to a past with the SCHUFA or another contracting party
accomplished identity card-supported legitimation examination back to
Paymorrow. Paymorrow can recognize thus on the basis the conveyed
agreement rates whether a person is stored under the address indicated
by you in the data base of the SCHUFA. A further data exchange or a
transmission of deviating addresses as well as a storage of your data in
the SCHUFA data base does not take place. For reasons of proof, only
the fact of the verification of the address is stored at SCHUFA.
The
following personal data will be required from you in order to carry out
the credit check that is carried out as part of the acceptance check:
Salutation, first and last names; place of residence (street, house
number, postal code, city); date of birth; telephone number. The use,
processing and passing on of the personal data specified before by the
on-line Shop operator and Paymorrow as well as the passing on of these
data on the part of Paymorrow to the credit agencies specified for the
purpose of the credit assessment presupposes your consent.
You are
asked therefore in the context of the order process to consent to the
storage, processing and use of your personal data by the on-line Shop
operator and/or Paymorrow for the purpose of the credit investigation
and to the passing on of these data to credit agencies including the
passing on of data to third.
Paymorrow reserves itself the right to
transmit personal data for the purposes specified above to service
providers or financial partners assigned by Paymorrow or to grant these
access to it, as far as this is necessary for the fulfillment of their
tasks.
Of course, we respect the decision of the customer not to give
consent. In this case however neither the on-line Shop operator, nor
Paymorrow can correspond to the desire of the customer for a purchase on
calculation.
For the credit investigation Paymorrow or of
Paymorrow assigned partner enterprises in the context of the legally
permissible and under consideration of your respective interests worthy
of protection in the exclusion of the transmission or use with
registration for the purchase on account your address data if necessary
to restaurant economics for the credit investigation. We obtain
information on the customer's previous purchasing and payment behavior
and creditworthiness information on the basis of
mathematical-statistical procedures using address data (scoring - for
calculating payment probabilities) for the purpose of creditworthiness
and credit checks from the following credit agencies, which store data
for the provision of information:
Bürgel, Bürgel
Wirtschaftsinformationen GmbH & Co. KG, Gasstraße 18, D-22761
Hamburg, Tel.: +49 (0) 40 - 89 80 3 - 0, Fax: -777;
CEG, Creditreform Consumer GmbH, Hellersbergstr. 11, D-41460 Neuss, Tel.:+49(0)2131-109-501, Fax: -557;
Deltavista, Deltavista GmbH, Freisinger Landstr. 74, D-80939 Munich, Tel.: +49 (0)89 - 7244880, Fax: -22;
infoscore Consumer Data GmbH, Data Protection Department, Rheinstrasse 99, D-76532 Baden-Baden, Fax: +49 (7221) 5040-3201;
"Real" Inform GmbH, Normannenweg 32, 20537 Hamburg, Germany, Fax: +49 40 23 88 14-59.
The
data stored about you by the respective credit agencies can be
requested from the credit agencies mentioned. The aforementioned credit
agencies may also be provided with data on the conclusion of a contract,
the application, the beginning and/or the termination of a contractual
relationship. Likewise the on-line Shop operator / Paymorrow can
communicate data to the credit agencies over a possible, not
contract-conformal behavior. The credit agencies store these data, in
order to be able to give their contracting parties with credible
demonstration of a justified interest, information for the evaluation of
the credit-worthiness of customers or over the address of the customer
for the debtor determination. Paymorrow ensures that the named credit
agencies process and/or use your personal data exclusively within the
scope of the purpose "creditworthiness and credit check".
As
far as your desire to the "payment in installments" was accepted, you
have the possibility to apply for the payment method "payment in
installments" over the partner bank of Paymorrow. For this purpose,
after successful completion of your order in the online store, you will
be redirected to the "Pay in installments" offer located in our customer
portal. To use the service, you must follow the instructions in the
menu item "Pay in installments". The "Pay in installments" service is
provided by our partner bank, Commerzfinanz GmbH.
When you submit
your request for the "Pay in installments" payment method, you provide
Commerzfinanz GmbH with your first and last name, street, house number,
postal code, city and date of birth as well as your telephone number for
the purpose of concluding the credit agreement and processing the
payment of your online purchases in Paymorrow partner stores. These
personal data are required by Commerzfinanz GmbH for the purpose of
reviewing and deciding on your credit application for the payment method
"Pay in installments".
The provision of the data is
necessary for the conclusion of the contract with the payment method
requested by you. Failure to provide the data will result in the
contract not being concluded with the payment method you have selected.
Data collection and processing for credit card, direct debit and invoice payment methods via secupay AG
We
have integrated the components secupay.direct debit, secupay.purchase
on account and secupay.credit card of secupay AG (Goethestr. 6, 01896
Pulsnitz; "secupay") on our website. secupay is a payment institution
within the meaning of the German Payment Services Supervision Act
(Zahlungsdiensteaufsichtsgesetz - ZAG) and is registered with the German
Federal Financial Supervisory Authority (Graurheindorfer Str. 108,
53117 Bonn; "BaFin") (registration number: 126737) and enables cashless
payment for products and services on the Internet. secupay maps a
procedure by which the purchase price claim is assigned to secupay. This
enables a merchant to deliver goods, services or downloads to the
customer immediately after the order is placed. If you select "direct
debit", "purchase on account" or "credit card" as a payment option via
secupay during the ordering process in our online store, data will be
automatically transmitted from you to secupay. By selecting one of these
payment options, you consent to the transmission of personal data
required for payment processing. The processing is based on Art. 6 para.
1 lit. a DSGVO with your consent. You may revoke your consent at any
time by notifying us, without affecting the lawfulness of the processing
carried out on the basis of the consent until revocation. When
processing payments via secupay, the means of payment data are
transmitted to secupay. secupay then performs a technical check of the
risk of non-payment. Subsequently, the transaction result is
automatically communicated to us. The personal data exchanged with
secupay are first name, last name, address, e-mail address, IP address,
telephone number or other data necessary for payment processing. The
purpose of transmitting the data is payment processing and fraud
prevention. We will also transmit other personal data to secupay if
there is a legitimate interest for the transmission. In this case, the
processing is based on Art. 6 para.1 lit. f DSGVO. The personal data
exchanged between secupay and us may be transmitted by secupay to credit
agencies. This transmission is for the purpose of checking identity and
creditworthiness. secupay may pass on the personal data to affiliated
companies and service providers or subcontractors, insofar as this is
necessary to fulfill contractual obligations or the data is to be
processed on behalf of them. You have the option to revoke your consent
to the handling of personal data at any time vis-à-vis secupay. A
revocation does not affect personal data that must be processed, used or
transmitted mandatorily for (contractual) payment processing. The
applicable data protection provisions of secupay can be found at
https://www.secupay.com/de/datenschutz.
Creditworthiness and identity check for purchase on account via Novalnet
In
the case of payment by invoice, Novalnet AG (Gutenbergstr. 2, 85737
Ismaning, Germany) carries out its own identity and credit checks. For
this purpose, Novalnet AG requires certain, among other things, personal
information from the customer. This is the name and address, account
number and bank code or credit card number (including validity period),
invoice amount and currency as well as the transaction number. Novalnet
AG checks and evaluates the information provided by the customer and, if
there is a justified reason, exchanges data with other companies and
credit agencies (credit check). It is entitled to use this information
for the purpose of payment processing and to pass it on to the
provider.When paying on account via Novalnet, personal data is
transmitted to the collection service provider Novalnet and processed
there. The data processing serves the purpose of offering the payment
method purchase on account and the credit check required for this. The
processing is carried out on the basis of Art. 6 (1) lit. f DSGVO from
our overriding legitimate interest in offering various payment methods
as well as the legitimate interest in protection against payment
default. You have the right, for reasons arising from your particular
situation, to object at any time to this processing of personal data
relating to you based on Art. 6 (1) (f) DSGVO by notifying us. The
provision of the data is necessary for the conclusion of the contract
with the payment method requested by you. Failure to provide it will
result in the contract not being concluded with the payment method you
have chosen.
Cookies
Our website uses cookies.
Cookies are small text files that are stored in the Internet browser or
by the Internet browser on a user's computer system. When a user
accesses a website, a cookie may be stored on the user's operating
system. This cookie contains a characteristic string of characters that
enables the browser to be uniquely identified when the website is called
up again.
Cookies are stored on your computer. Therefore, you
have full control over the use of cookies. By selecting appropriate
technical settings in your Internet browser, you can be notified before
cookies are set and decide on their acceptance individually, as well as
prevent the storage of cookies and transmission of the data they
contain. Cookies that have already been stored can be deleted at any
time. However, we would like to point out that you may then not be able
to use all functions of this website to their full extent.
Under the links below you can find out how to manage (including disabling) cookies in the main browsers:
Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Technically necessary cookies
Unless
otherwise stated in the privacy policy below, we only use these
technically necessary cookies for the purpose of making our offer more
user-friendly, effective and secure. Furthermore, cookies enable our
systems to recognize your browser even after a page change and to offer
you services. Some functions of our website cannot be offered without
the use of cookies. For these, it is necessary that the browser is
recognized even after a page change.
The use of cookies or
similar technologies takes place on the basis of § 15 para. 3 p. 1 TMG.
The processing of your personal data is based on Art. 6 para. 1 lit. f
DSGVO from our overriding legitimate interest in ensuring the optimal
functionality of the website and a user-friendly and effective design of
our offer.
You have the right to object to this processing of
personal data relating to you at any time for reasons arising from your
particular situation.
Analysis advertising tracking
Use of Google Analytics
On
our website, we use the web analysis service Google Analytics of Google
LLC. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA;
"Google"). If you have your habitual residence in the European Economic
Area or Switzerland, Google Ireland Limited (Gordon House, Barrow
Street, Dublin 4, Ireland) is the controller of your data. Accordingly,
Google Ireland Limited is the company affiliated with Google that is
responsible for processing your data and ensuring compliance with
applicable data protection laws.
The data processing serves the
purpose of analyzing this website and its visitors as well as for
marketing and advertising purposes. To this end, Google will use the
information obtained on behalf of the operator of this website for the
purpose of evaluating your use of the website, compiling reports on
website activity and providing other services relating to website
activity and internet usage to the website operator. In this context,
the following information may be collected, among others: IP address,
date and time of page view, click path, information about the browser
you are using and the device you are using (device), pages visited,
referrer URL (website from which you accessed our website), location
data, purchase activity.The IP address transmitted by your browser as
part of Google Analytics is not merged with other data from Google.
Google
Analytics uses technologies such as cookies, web storage in the browser
and tracking pixels that allow an analysis of your use of the website.
The information generated by this about your use of this website is
usually transmitted to a Google server in the USA and stored there. IP
anonymization is activated on this website. This means that your IP
address will be shortened beforehand by Google within member states of
the European Union or in other contracting states of the Agreement on
the European Economic Area. Only in exceptional cases will the full IP
address be transmitted to a Google server in the USA and shortened
there.
The use of cookies or similar technologies takes place on the
basis of § 15 para. 3 p. 1 TMG. The processing of your personal data is
based on Art. 6 para. 1 lit. f DSGVO from our overriding legitimate
interest in the demand-oriented and targeted design of the website. You
have the right to object to this processing of personal data relating to
you at any time for reasons arising from your particular situation.
You
can prevent the collection of data generated by Google Analytics and
related to your use of the website (including your IP address) to Google
and the processing of this data by Google by downloading and installing
the browser plug-in available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de.
To prevent data
collection and storage by Google Analytics across devices, you can set
an opt-out cookie. Opt-out cookies prevent the future collection of your
data when visiting this website. You must perform the opt-out on all
systems and devices used for this to be fully effective. If you delete
the opt-out cookie, requests will be sent to Google again. If you click
here, the opt-out cookie will be set: Disable Google Analytics.
For
more information on terms of use and privacy, please visit
https://www.google.com/analytics/terms/de.html or
https://www.google.de/intl/de/policies/ and
https://policies.google.com/technologies/cookies?hl=de.
Use of the Facebook Pixel
We
use on our website the remarketing function "Custom Audiences" of
Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA;
"Facebook"). The application serves the purpose of targeting visitors to
the website with interest-based advertising on the Facebook social
network. For this purpose, the remarketing tag of Facebook has been
implemented on the website. Via this tag, a direct connection to the
Facebook servers is established when visiting the website. This
transmits to the Facebook server which of our pages you have visited.
Facebook assigns this information to your personal Facebook user
account. When you visit the Facebook social network, you will then be
shown personalized, interest-related Facebook ads. Your data may be
transmitted to the USA.
The use of cookies or similar technologies
takes place on the basis of § 15 para. 3 p. 1 TMG. The processing of
your personal data is based on Art. 6 para. 1 lit. f DSGVO from our
overriding legitimate interest to target the site visitors with
interest-based advertising. You have the right to object to this
processing of your personal data at any time for reasons arising from
your particular situation.
You can deactivate the "Custom Audiences"
remarketing function here. For more information about the collection and
use of data by Facebook, about your rights in this regard and options
for protecting your privacy, please refer to Facebook's privacy policy
at https://www.facebook.com/about/privacy/.
Use of the remarketing or "similar target groups" function of Google Inc.
We
use the remarketing or "similar target groups" function of Google LLC
(1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on
our website. If you have your habitual residence in the European
Economic Area or Switzerland, Google Ireland Limited (Gordon House,
Barrow Street, Dublin 4, Ireland) is the controller of your data.
Accordingly, Google Ireland Limited is the company affiliated with
Google that is responsible for processing your data and complying with
applicable data protection laws.
The application serves the purpose
of analyzing visitor behavior and visitor interests. To perform the
analysis of website usage, which forms the basis for the creation of
interest-based advertisements, Google uses cookies. The cookies are used
to record visits to the website and anonymized data on website usage.
No personal data of the website visitors is stored. If you subsequently
visit another website in the Google Display Network, you will be shown
advertisements that are highly likely to take into account previously
accessed product and information areas.
Your data may be transmitted to the USA.
The
use of cookies or similar technologies takes place on the basis of § 15
para. 3 p. 1 TMG. The processing of your personal data is based on Art.
6 para. 1 lit. f DSGVO from our overriding legitimate interest to
target the site visitors with interest-based advertising. You have the
right to object to this processing of your personal data at any time for
reasons arising from your particular situation.
You can permanently
disable the use of cookies by Google by following the link below and
downloading and installing the plug-in provided there:
https://support.google.com/ads/answer/7395996?hl=de.
Alternatively,
you can prevent the use of cookies by third parties by visiting the
deactivation page of the Network Advertising Initiative at
https://www.networkadvertising.org/choices/ and implementing the further
information on opting out provided there.
For more information on Google Remarketing and the associated privacy policy, please visit: https://www.google.com/privacy/ads/.
Plug-ins and other
Use of the Google Tag Manager
We
use the Google Tag Manager of Google LLC on our website. (1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google"). If you
have your habitual residence in the European Economic Area or
Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller of your data. Accordingly, Google Ireland
Limited is the Google affiliated company responsible for processing
your data and ensuring compliance with applicable data protection laws.
This
application manages JavaScript tags and HTML tags that are used to
implement tracking and analysis tools in particular. The data processing
serves the purpose of demand-oriented design and optimization of our
website.
The Google Tag Manager itself neither stores cookies nor
does it process personal data. However, it enables the triggering of
other tags that can collect and process personal data.
More information on terms of use and data protection can be found here.
Use of Google reCAPTCHA
We use the reCAPTCHA service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our website.
If
you have your habitual residence in the European Economic Area or
Switzerland, Google Ireland Limited (Gordon House, Barrow Street, Dublin
4, Ireland) is the controller of your data. Accordingly, Google Ireland
Limited is the company affiliated with Google that is responsible for
processing your data and complying with applicable data protection laws.
The query serves the purpose of distinguishing the input by a human or
by automated, machine processing. For this purpose, your input is
transmitted to Google and further used there. In addition, the IP
address and, if applicable, other data required by Google for the
reCAPTCHA service are transmitted to Google. This data is processed by
Google within the European Union and may also be transmitted to the
USA.
The processing is based on Art. 6 para. 1 lit. f DSGVO from the
legitimate interest to protect our website from automated spying, abuse
and SPAM. You have the right to object to this processing of your
personal data based on Art. 6 (1) (f) DSGVO at any time for reasons
relating to your particular situation.
You can find more information
on Google reCAPTCHA and the associated data protection declaration at:
https://www.google.com/recaptcha/intro/android.html and
https://www.google.com/privacy.
Use of GoogleMaps
We
use the function for embedding GoogleMaps maps of Google LLC (1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google") on our
website.
If you have your habitual residence in the European Economic
Area or Switzerland, Google Ireland Limited (Gordon House, Barrow
Street, Dublin 4, Ireland) is the controller of your data. Accordingly,
Google Ireland Limited is the company affiliated with Google that is
responsible for processing your data and complying with applicable data
protection laws.
The function enables the visual display of
geographical information and interactive maps. In the process, Google
also collects, processes and uses data of visitors to the websites when
they call up the pages in which GoogleMaps maps are integrated.
Your data may also be transmitted to the USA.
The
use of cookies or comparable technologies takes place on the basis of §
15 para. 3 p. 1 TMG. The processing of your personal data is carried
out on the basis of Art. 6 Para. 1 lit. f DSGVO from our overriding
legitimate interest in the demand-oriented and targeted design of the
website. You have the right to object to this processing of personal
data relating to you at any time for reasons arising from your
particular situation.
For more information on the collection and use
of data by Google, please refer to Google's privacy policy at
https://www.google.com/privacypolicy.html. There you also have the
option in the Privacy Center to change your settings so that you can
manage and protect your data processed by Google.
Use of YouTube
We
use the function for embedding YouTube videos of Google Ireland Limited
(Gordon House, Barrow Street, Dublin 4, Ireland; "YouTube") on our
website.YouTube is a company affiliated with Google LLC (1600
Amphitheatre Parkway, Mountain View, CA 94043, USA; "Google").
The
function displays videos deposited with YouTube in an iFrame on the
website. The option "Extended data protection mode" is activated. As a
result, YouTube does not store any information about visitors to the
website. Only when you watch a video is information about it transmitted
to YouTube and stored there. Your data may be transmitted to the USA.
The
use of cookies or similar technologies takes place on the basis of § 15
para. 3 p. 1 TMG. The processing of your personal data is based on Art.
6 para. 1 lit. f DSGVO from our overriding legitimate interest in the
demand-oriented and targeted design of the website. You have the right
to object to this processing of personal data relating to you at any
time for reasons arising from your particular situation.
For more
information about the collection and use of data by YouTube and Google,
about your rights in this regard and options for protecting your
privacy, please refer to YouTube's privacy policy at
https://www.youtube.com/t/privacy.
Data subject rights and storage period
Duration of storage
After
complete processing of the contract, the data will initially be stored
for the duration of the warranty period, thereafter taking into account
statutory, in particular tax and commercial law retention periods, and
then deleted after expiry of the period, unless you have consented to
further processing and use.
Rights of the data subject
You are
entitled to the following rights according to Art. 15 to 20 DSGVO if
the legal requirements are met: right to information, to correction, to
deletion, to restriction of processing, to data portability.
In
addition, according to Art. 21 (1) DSGVO, you have the right to object
to processing based on Art. 6 (1) f DSGVO and to processing for the
purpose of direct marketing.
Right of complaint to the supervisory authority
Pursuant
to Art. 77 DSGVO, you have the right to lodge a complaint with the
supervisory authority if you consider that the processing of your
personal data is not lawful.
Right of objection
If the
personal data processing listed here is based on our legitimate interest
pursuant to Art. 6 (1) lit. f DSGVO, you have the right to object to
this processing with effect for the future at any time for reasons
arising from your particular situation.
After the objection has been
made, the processing of the data concerned will be terminated, unless we
can demonstrate compelling legitimate grounds for the processing which
override your interests, rights and freedoms, or if the processing
serves the assertion, exercise or defense of legal claims.
If
personal data processing is carried out for direct marketing purposes,
you may object to this processing at any time by notifying us. After the
objection has been made, we will stop processing the data concerned for
the purpose of direct marketing.
last update: 20.07.2020
